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For a brand built on storytelling and human connection, its identity needed to reflect this foundation. Through The Word partnered with The Sweet Science Squad to lead a brand refresh—crafting a new logo, typography, and creative direction that would establish a strong, cohesive identity. With a deep understanding of Through The Word’s vision, The Sweet Science Squad developed a refreshed brand system designed to resonate with both new and existing audiences. The new visual identity, anchored in bold typography and a refined color palette, reinforced the brand’s energy and clarity while setting the stage for future growth.This strategic refresh serves as the foundation of Through The Word’s evolving presence, ensuring consistency and impact across all touchpoints
approach
To reimagine Through The Word’s brand identity, The Sweet Science Squad took a strategic, step-by-step approach to ensure clarity, impact, and authenticity. Our process focused on understanding the audience, refining the visual identity, and crafting a cohesive brand system that would resonate across all touchpoints.
By taking a thoughtful, layered approach, The Sweet Science Squad ensured Through The Word’s new brand identity would stand as a strong, adaptable foundation—one that reflects its mission and resonates deeply with its audience.
