Logo
Brand Identity
Custom Illustrations
Creative Direction
Product Management
Heuristic Evaluation
Logo
Brand Identity
Custom Illustrations
Creative Direction
Product Management
Heuristic Evaluation

Retail • B2C

potomac river kids

Vintage Wonders for Young Hearts
Potomac River Kids is a cozy boutique filled with vintage toys and whimsical treasures. Step inside and relive the magic of childhood through one-of-a-kind, fairy tale-inspired creations made to be cherished for generations. We can't wait to welcome you and your family!

what we did

Logo
Brand Identity
Custom Illustrations
Creative Direction
background
Potomac River Kids came to Sweet Science Studios with a dream: to bring a charming, storybook-inspired toy boutique to life. With a passion for nostalgia and imaginative play, they needed more than a logo—they needed a full brand world. From the ground up, they asked us to create a visual identity that captured the magic of their vintage-meets-whimsical spirit. Our team was tasked with crafting the brand’s identity, logo, creative direction, illustrations, and a comprehensive brand book to support their business launch.
approach
The Sweet Science Squad approached the project with curiosity, care, and craft. We started by immersing ourselves in the brand’s world—drawing inspiration from classic toys, childhood memories, and timeless stories. Our strategy centered on building a brand that feels magical yet grounded, nostalgic yet fresh. Through layered storytelling, thoughtful design, and detailed illustration, we created a visual identity system designed to enchant both children and parents—and position Potomac River Kids for a heartfelt, lasting connection with its community.
the details

logo

We designed a logo that evokes wonder and warmth—rooted in vintage charm but refined for a modern boutique. Soft curves and playful details lend a handcrafted feel, creating a visual anchor that’s both approachable and iconic.

brand identity

The brand identity is built on imagination and nostalgia, with a palette of warm, storybook tones, whimsical typography, and textural visual elements. Together, they create a cohesive and emotionally resonant system that brings the spirit of childhood to l

custom illustrations

Our creative direction focused on crafting a brand that feels like stepping into a beautifully illustrated children’s book. We wove together cozy visuals, narrative depth, and emotional texture to make every customer interaction feel like part of a larger story.

creative direction

We developed a suite of custom illustrations that capture the boutique’s fairy tale essence—featuring whimsical characters, playful scenes, and magical details. These visuals form the heartbeat of the brand, inviting young minds (and grown-up hearts) to imagine, play, and explore.
color

01

Pink

#F19BC1

02

Plum

#6B496D

03

Call Me Blue

#8DA5BB

04

Swamped

#5A682E

05

Lemon Lime

#A39940

01

Burnt

#E26026

02

Autumn

#E79736

03

Quinched

#FDB614

04

Just Peachy

#F6E1BF

05

Light

#FDF9F2

typography
Primary
Secondary

wilden

Wilden was born from an inspiring vintage display. This font gives a feel of vintage, classic, old, and based on handmade. Already PUA Encoded and I think this font is perfect for people looking for a vintage aesthetic or logo type. Suitable for any graphic designs such as branding materials, t-shirts, print, business cards, logos, posters, t-shirts, photography, quotes .etc.

AA

Wilden

Dark

AA

Wilden

Dark

Gotham

The bold architectural capitals that inspired the iconic Gotham typeface are merely the cornerstone of a versatile family of fonts. Four different widths in a range of weights, plus deep character sets, extended language support, and versions for different media, combine to make Gotham a powerful and indispensable design.

AA

Gotham

Dark

AA

Wilden

Dark

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