Discovery & Research
Information Architecture
Product Design
Prototyping
Discovery & Research
Information Architecture
Product Design
Prototyping

Health Care • B2C

seek medicare

Your Personal Medicare Shopper
Seek Medicare is a simple, powerful app that helps you find the right healthcare coverage without the confusion. Easily compare Medicare plans side by side—impartially, transparently, and all in one place. With Seek, you can feel confident you're making the best choice for your health and budget.

what we did

Discovery & Research
Information Architecture
Product Design
Prototyping
background
Seek Medicare approached Sweet Science Studios with a clear mission: to cut through the confusion of Medicare and empower users with clarity, confidence, and control. They needed a product partner to help bring their idea to life—from early research through a polished, user-friendly launch. The Sweet Science Squad stepped in to shape their first product, guiding Seek through five focused sprints that would define their user experience, interface, and information architecture.
approach
We took a strategic, user-first approach—grounding our work in research, validating key assumptions, and designing with clarity at every level. Across five collaborative sprints, we moved from discovery to delivery, helping Seek simplify a complex decision-making process into a clean, confident experience. Our goal: build trust through transparency and empower users to navigate healthcare with ease
the details

discovery

We kicked off with deep user research and competitive analysis—identifying pain points, needs, and mental models around Medicare. This phase grounded the product in real user insight, setting a strong foundation for design.

Information Architecture

With clarity as our north star, we structured Seek’s content and flow to reduce cognitive load and guide users through the journey of plan comparison. The IA is intuitive, scalable, and built for confidence.

Product design

We brought the product to life with a clean, accessible, and modern UI. Every screen was designed with simplicity and trust in mind—making complex choices feel manageable and even empowering.

prototypes

Our hi-fi design system and interactive prototypes helped Seek align internal teams and test with users early. These prototypes were instrumental in validating flows, refining details, and preparing for dev handoff.

Smarter Medicare, Made for You

1

Discover Your Medicare Options

Help users understand if they’re getting the best deal by checking if your current Medicare coverage matches your needs. In just a few clicks, see if you're missing out on better benefits, savings, or added services in your county.

2

Tell Us What Matters to You

Personalize your results based on your needs by answering a few quick questions about your health priorities—like medication costs, doctor access, and financial protections—to help us understand what really matters to you in a plan.

3

Review Your Current Plan

See how your plan stacks up. We show you what’s working well and what could be improved. Understand potential savings, benefit upgrades, and whether another plan might offer better value based on your profile.

4

Compare Plans That Fit You

Get side by side comparisons and browse a curated list of plans tailored to your needs and location. Compare coverage, costs, and benefits—clearly and transparently—so you can choose with confidence.

5

Talk to a Licensed Expert

Get help when you're ready – when it’s time to decide or you have questions, a licensed Medicare advisor is just a call away. No pressure, just honest guidance to help you enroll or switch plans smoothly.

Enroll directly or save your results to come back later.

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