Discovery
Information Architecture
Hi-fidelity Visuals
Shopify PLus Design
Information Architecture
Discovery
Hi-fidelity Visuals
Shopify PLus Design

Ecommerce • Shopify

sam reese golf

Premium Golf Apparel for the Modern Gentleman
The men’s golf apparel brand crafted by golfers, for golfers, Sam Reese blends performance, sophistication, and timeless style. Designed for the discerning player who values both form and function, our collections feature high-quality fabrics, tailored fits, and modern designs that transition seamlessly from the fairway to the clubhouse. Catering to a mature audience with a keen sense of style and a refined approach to the game, Sam Reese ensures every golfer looks sharp, feels confident, and plays at their best.

what we did

Discovery
Information Architecture
Hi-Fi Visual Design
Shopify Plus Full Custom Design
background
Sam Reese approached The Sweet Science Squad to create a digital experience reflecting its refined approach to men’s golf apparel. The goal was a sophisticated, high-end website that remained inviting and intuitive. Built on Shopify Plus, it balances style and function with seamless navigation, premium shopping, and effortless merchandising. A robust CMS ensures the Sam Reese team can efficiently manage products, content, and promotions.
approach
With Sam Reese, we started by defining their identity—diving into their vision, values, and the expectations of their refined golfing clientele. Through in-depth research, we balanced brand storytelling with eCommerce performance. Every section, visual, and interaction was crafted to guide customers seamlessly. The result? A high-end, fully responsive website designed for effortless usability and merchandising, implemented by the Sam Reese team on day one without a hitch.
the details

discovery

Collaborated with Sam Reese to define their brand, audience, and goals, ensuring the website reflected their high-end vision. Research and analysis uncovered key opportunities to elevate the shopping experience.

Information Architecture

Structured the site for seamless navigation, optimizing product discovery and checkout flow to enhance user experience and business performance.

Hi-Fi Visual Design

Crafted every page with premium aesthetics, modern typography, and a refined color palette to match Sam Reese’s sophisticated brand identity.

Shopify Plus Full Custom Design

Designed a fully responsive, high-performance site on Shopify Plus and delivered a clear, annotated package to Sam Reese’s development team for seamless implementation, ensuring smooth handoff and efficient build-out.
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