Logo
Brand Identity
Product Design
Webflow
Creative Direction
Logo
Brand Identity
Product Design
Webflow
Creative Direction

Venture Capital • Private Equity

real guys

Kingdom Builders • Raising Leaders, Creating Opportunities
We make disciples by building markets, creating jobs, and opening investment opportunities for men of God. Through coaching and mentorship, we equip them with the tools to lead, provide, and transform their communities

what we did

Logo
Brand Identity
Product Design
Webflow
Creative Direction
background
Real Guys LTD. came to Sweet Science Studios with just a rough sketch and a bold concept. They needed a partner to transform their vision of raw authenticity and modern courage into a fully realized brand based in Miami. The Sweet Science Squad brought their idea to life, designing a sleek logo, cohesive color palette, and strong visual identity. They also crafted the brand’s voice to connect with its audience, turning a simple idea into a polished, professional company – highlighting Sweet Science Studios’ ability to turn bold concepts into impactful realities.
approach
Like all their partners, The Squad took an iterative approach, channeling all its energy into creating, not just talking. The process began with mood boards, colors, and inspiration, laying the foundation for the brand's identity. The Squad collaborated closely with Real Guys LTD., refining ideas through four rounds of logo iteration to craft the perfect design.

Once the logo was finalized, it became the cornerstone of the brand, shaping the visual identity and overall vision. This methodical yet creative approach ensured every detail aligned seamlessly with the bold concept Real Guys LTD. envisioned.
the details

logo

The Sweet Science Squad designed a logo that exudes strength, boldness, and authenticity. Clean, confident typography paired with striking design elements creates a timeless mark that commands attention while staying true to Real Guys LTD.’s unapologetically genuine brand identity.

brand identity

The Sweet Science Squad built a brand identity that radiates strength, boldness, and authenticity at every touchpoint. A dynamic color palette, striking visuals, and cohesive design elements reflect Real Guys LTD.’s unapologetically genuine persona, ensuring a brand presence that is both impactful and enduring.

product design

The Squad explored multiple website directions, ultimately creating a clean and sleek "crawl, walk, run" concept emphasizing clarity and authenticity. Though not visualized in the portfolio due to NDA restrictions, the final design reflects The Squad’s dedication to bold, impactful digital experiences.

webflow

The Squad built a responsive CMS-powered website in Webflow, combining flexibility with sleek functionality. The result is a dynamic platform that embodies Real Guys LTD.'s bold identity while delivering a seamless user experience across all devices.

creative direction

The Squad developed a comprehensive Brand Book 101, serving as the blueprint for all creative direction and touchpoints moving forward. This guide ensures consistency across every element of Real Guys LTD.’s identity, from visuals to messaging, setting the foundation for a bold and authentic brand presence.
color

01

Real Jordan

#068EDF

02

Real Sky

#0673B4

03

Real Pacific

#025A8B

04

Real Blue

#053E61

05

Real Navy

#022438

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